About Massline Entertainment

Aaron Williams’ quiet demeanor underscores the calm and professional manner for which he has come to be known. Hailing from Springfield, Massachusetts Williams is a respected musician, producer and manager in New England, NYC and other points on the east coast. President Aaron Williams founded MassLine Entertainment in 1993; MassLine Entertainment grew from an idea into a plan. Management and Production are just two of the diverse services that MassLine Entertainment has provided for its artists.

Williams who is a self-motivated organized professional has built strong communication and interpersonal skills. Having knowledge of the national business community, Williams is committed to always providing excellent service. Carefully designed, MassLine Entertainment continues to present the finest quality musical artists and entertainers, each unique, strong, electrifying, and versatile in style.

Williams, who has a marketing degree, has managed and, indeed, created groups, which have performed in many different venues such as Make-A-Wish Foundation of Western Massachusetts, NAACP, United Cerebral Palsy, the Urban League, The Apollo Theater and the “Big E”, the Eastern States Exposition (the largest fair in the east). Among other performances, his artists at MassLine Entertainment have appeared and opened for Will Downing, The O’Jays, Gerald Levert, and Brian McKnight. Williams has also provided his services to promoters as a independent production manager at concerts that featured IMX, B2K, Brian McKnight, Maze featuring Frankie Beverly, Jaheim, Ludacris, Mystical, Atlantic Starr, SOS Band, The Zapp Band, Yolanda Adams, Donnie McClurkin, Kirk Franklin Hopeville tour date and Evelyn “Champagne” King, just to mention a few. Williams has also taken the time out to teach children about music by using computers at after school programs. Williams credits his success to an uncompromising attention to detail and a respect for fans, business leaders, promoters, artists, family and friends who have inspired him. Aaron Williams has taken all of the qualities he has learned and parlayed them into a total package of total talent.